Mobile payment systems in Malaysia: Its potentials and consumers’ adoption strategies.

Can you even imagine just a few years ago that so soon will come a time when people like us can use our hand phone as wallet to pay whoever and whatever we want in the comfort of wherever we are using only a mobile phone coupled with a 6-digit security PIN (Personal Identification Number) via SMS (Short Messaging Service)? It’s just so fantastic because just the other day I paid my utility bills like Astro, TNB, Telecom and water bill from the chair in the front of my TV. I was also being able to reload my hand phone at a discounted rate and settle my credit card loans, car loans and house loans via my personal hand phone.

Although not tangible, I am for sure going to save hundreds of Ringgit Malaysia in terms of fuel, waiting time, parking fees and tolls in a year. Not forgetting the anxiety and helplessness I have suffered because of banks operating time and Public Holidays.

Mobile Payment is a point-of-sale (POS) payment made through a mobile device, such as a cellular telephone, a smart phone, or a personal digital assistant (PDA). Using mobile payment method, a person with a wireless device could pay for items in a store or settle a restaurant bill without interacting with any staff member. Mobile payments are used to pay no only for merchandise purchased via mobile channel but also transactions in the physical world such as vending machines, passport photo machines and car wash machines.

One of the example of Mobile Payment Systems that are available in Malaysia such as MMWallet. It is designed by Mobile Money International Sdn Bhd. It is to solve the problem created by cash, credit cards and cheques. Now, users are free to purchase products online and made payment without being physically present at the store. This will definitely boom our e-commerce industry in Malaysia since it encouraged consumers to shop online.

To use Mobile Money, he/she must have a savings, current or credit card account with participating banks. It is like a Credit Card if he/she applies for a "Pay by Mobile Phone" credit card account or be billed by the bank accordingly every month. Besides, it also functions as a Debit Card if it is tied to shopper's savings or current account. The amount will be deducted directly once the transaction is successful from their account.

To encourage consumer to adopt this payment system, super low transaction fee must be introduce compared to what typically being charged by credit card (acquiring banks) at 2.5 to 3%. For e-commerce website integrated with Mobile Money WebLink, the transaction rate is 2.5%, one of the lowest online transaction rate compared to other typically charges such as 3.5% for MOTO transaction and 4.5% for Internet Payment Gateway.

Besides, consumers must be told that it is safe and secure. With Mobile Money, they do not have to be concern of cash /cheque/credit card handling problems or fraud. The Mobile Money Payment System conforms to the stringent requirements set by Bank Negara Malaysia and the participating banks.